Motivations for switching | Information types | Information sources | Â | ||
---|---|---|---|---|---|
Mean (SD) | Median | Mean (SD) | Median | P-value | |
Switchers internal motivations | 6.13 (4.69) | 6 | 1.56 (1.08) | 1 | < 0.0001 |
Switchers external motivations | 3.97 (4.12) | 3 | 1.14 (0.97) | 1 | |
Potential switchers internal motivations | 5.61 (5.43) | 4 | 1.49 (1.22) | 1 | |
Potential switchers external motivations | 3.98 (4.45) | 2.5 | 1.17 (1.25) | 1 | |
Total | 5.15 (4.78) | 4 | 1.38 (1.11) | 1 |