Statistic | TV vs. Print | TV vs. Radio | TV vs. Outdoor | TV vs. Internet | |
---|---|---|---|---|---|
Trend | Δ (2nd minus 1st) | -$122,609,071 | -$146,138,808 | -$154,272,982 | -$167,279,709 |
SEdiff | $94,728,227 | $64,642,885 | $64,409,125 | $64,550,379 | |
t | −1.2943 | −2.2607 | −2.3952 | −2.5915 | |
df | 6 | 6 | 6 | 6 | |
p | 0.2431 | 0.0645 | 0.0536 | 0.0411 | |
Magnitude | Δ (2nd minus 1st) | -$1,706,354,882 | -$3,137,268,387 | -$3,177,916,521 | -$3,099,469,979 |
SEdiff | $140,278,912 | $115,175,353 | $117,948,373 | $123,036,591 | |
t | −12.164 | −27.2391 | −26.9433 | −25.1914 | |
df | 7 | 7 | 7 | 7 | |
p | <0.0001 | <0.0001 | <0.0001 | <0.0001 | |
Print vs. Radio | Print vs. Outdoor | Print vs. Internet | Radio vs. Outdoor | Radio vs. Internet | Outdoor vs. Internet |
$23,529,737 | -$31,663,911 | -$44,670,638 | -$8,134,174 | -$21,140,901 | -$13,006,727 |
$69,692,386 | $69,475,618 | $69,606,591 | $5,668,070 | $7,095,286 | $4,491,759 |
0.3376 | −0.4558 | −0.6418 | −1.4351 | −2.9796 | −2.8957 |
6 | 6 | 6 | 6 | 6 | 6 |
0.7471 | 0.6646 | 0.5448 | 0.2013 | 0.0247 | 0.0275 |
$1,430,913,505 | -$1,471,561,639 | -$1,393,115,097 | -$40,648,133 | $37,798,408 | $78,446,542 |
$92,111,455 | $92,526,092 | $94,212,421 | $8,601,111 | $14,628,702 | $9,106,204 |
15.5346 | −15.9043 | −14.787 | −4.7259 | 2.5839 | 8.6146 |
7 | 7 | 7 | 7 | 7 | 7 |
<0.0001 | <0.0001 | <0.0001 | 0.0021 | 0.0363 | <0.0001 |