DTCA category | 2005 expenditure/rank | 2009 expenditure/rank | Percentage change (2005–2009) |
---|---|---|---|
Total televisiona | $3,390,587,472 (1) | $2,943,000,894 (−) | −13.20 % |
Total print mediab | $1,320,786,065 (2) | $1,349,517,112 (−) | 2.18 % |
Total radio outletsc | $66,798,340 (3) | $46,323,067 (4) | −30.65 % |
Outdoor ads | $8,640,720 (5) | $7,598,381 (−) | −12.06 % |
Internet | $56,180,283 (4) | $117,403,346 (3) | 108.98 % |
Total DTCA expenditure | $4,842,992,880 | $4,463,842,800 | −7.83 % |