|  | Blood cholesterol (mean ± SD) | Blood pressure (mean ± SD) | Tobacco smoking (mean ± SD) | Physical activity (mean ± SD) | Combined new leaflets (mean ± SD) | Existing CR leaflets (mean ± SD) | p |
---|---|---|---|---|---|---|---|---|
Quality (DISCERN instrument) | Reliability†| 3.7 ± 1.4 | 3.5 ± 1.3 | 3.5 ± 1.4 | 3.8 ± 1.2 | 3.6 ± 1.3 | 2.9 ± 1.9 | 0.002 |
 | Choices†| 3.9 ± 1.2 | 3.8 ± 1.2 | 4.2 ± 0.9 | 3.9 ± 1.2 | 3.9 ± 1.2 | 2.6 ± 2.0 | 0.000 |
 | Overall rating†| 4.0 ± 0.0 | 4.0 ± 0.0 | 4.0 ± 0.0 | 4.0 ± 0.0 | 4.0 ± 0.0 | 2.0 ± 0.0 | 0.000 |
 | Final result § | 61.5 | 59.0 | 62.0 | 61.5 | 60.5 | 43.0 | - |
Readability (Flesch) | Reading ease‡ | 68 | 75 | 82 | 77 | 78 | 32 | 0.015 |
 | Description | standard | fairly easy | easy | fairly easy | fairly easy | difficult | - |
 | Human interest * | 71 | 70 | 70 | 70 | 70 | 4 | 0.000 |
 | Description | dramatic | dramatic | dramatic | dramatic | dramatic | scientific | - |
 | Population able to understand | 75% | 80% | 86% | 80% | 79% | 24% | 0.000 |
Suitability (SAM) rating ** | Â | 83% | 81% | 81% | 81% | 81% | 23% | 0.000 |