|  | Model 1: Demographics | Model 2: ACGs & Demographics | Model 3: ADGs, Sel., EDCs & Demographics |
---|---|---|---|---|
Among 2003 top 0.5% user (N = 242) | ||||
Top 0.5% predicted group | In top 0.5% predicted group only (area A*) | 2.07% | 2.89% | 5.79% |
 | In both groups (area B*) | 0.00% | 0.83% | 28.51% |
 | In 2002 top 0.5% users only (area C*) | 47.93% | 47.11% | 19.42% |
Among 2003 top 1% user (N = 492) | ||||
Top 1% predicted group | In top 1% predicted group only (area A*) | 2.64% | 5.08% | 6.10% |
 | In both groups (area B*) | 2.44% | 8.74% | 25.20% |
 | In 2002 top 1% users only (area C*) | 41.87% | 35.57% | 19.11% |
Among 2003 top 5% user (N = 2,467) | ||||
Top 5% predicted group | In top 5% predicted group only (area A*) | 10.50% | 10.58% | 10.82% |
 | In both groups (area B*) | 15.28% | 25.94% | 30.85% |
 | In 2002 top 5% users only (area C*) | 32.27% | 21.61% | 16.70% |