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Table 6 Relationship between physicians’ prescribing behavior and demographic parameters

From: Pharmaceutical marketing strategies’ influence on physicians' prescribing pattern in Lebanon: ethics, gifts, and samples

First parameter

Second parameter

P value

The location of practice

Shifting drug prescription from one company to another (if both drugs were generic)

0.001

Changing clinical practice after attending conferences and meetings

0.023

Age

Shifting drug prescription from one company to another (if both drugs were generic)

0.000

Changing clinical practice after attending conferences and meetings

0.121

Gender

Shifting drug prescription from one company to another (if both drugs were generic)

0.000

Changing clinical practice after attending conferences and meetings

0.472

  1. Source: Survey