Table 1 Communication methods for a cardiac rehabilitation advocacy campaign
From: Advocacy for outpatient cardiac rehabilitation globally
Method of communication | Description |
|---|---|
Key messages | This includes important messages that should be repeated often, and be easy to understand in order to gain support |
Letter-writing and/or phone call campaigns | This includes campaigns towards policy makers which are well-controlled and coordinated. |
Meetings with policy-makers, either in private or in public | This provides prime opportunity to personalize the cause they are supporting by sharing their perspective, story, and passion. |
Media messaging on the issue (including social media and websites) | This includes sharing stories on CR topics (e.g., patient’s personal story of triumphs or struggles with heart disease, new findings of scientific significance to the field, or expert opinions about urgent public health concerns or heart-related illnesses of public figures) through various media sources |