1) | experienced results of franchising; |
2) | perceived contribution of their business format design, and more specifically: a) franchise concept, b) the brand name, c) perceived quality, type, amount of support, d) level of control (selection, standardization, decision-making rights), and - if relevant - the reason for choosing these designs; |
3) | dynamics that result from these designs that explain the perceived effect; |
4) | other aspects that lead to differing results despite using the same business format. |