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Table 2 Topic list used in the interviews, observations, and document analyses

From: Creating advantages through franchising in healthcare: a qualitative, multiple embedded case study on the role of the business format

1)

experienced results of franchising;

2)

perceived contribution of their business format design, and more specifically: a) franchise concept, b) the brand name, c) perceived quality, type, amount of support, d) level of control (selection, standardization, decision-making rights), and - if relevant - the reason for choosing these designs;

3)

dynamics that result from these designs that explain the perceived effect;

4)

other aspects that lead to differing results despite using the same business format.