Table 5 Observed and predicted frequencies of response to the overall rating question
Excellent | Very good | Good, Fair or Poor | N | |
|---|---|---|---|---|
First mailing | 19,435 | 14,048 | 7,707 | 41,190 |
Second mailing | 4,765 | 3,935 | 2,355 | 11,055 |
Third mailing | 4,647 | 4,367 | 3,253 | 12,267 |
Non-respondents (predicted) | (22,989) | (26,293) | (19,567) | 68,849 |
Overall percentage | 39% | 36% | 25% |