From: Consumers’ intention to use health recommendation systems to receive personalized nutrition advice
Domain | Effort | Privacy risk | Usefulness | Enjoyment | |
---|---|---|---|---|---|
Recommendation content: Base = Ingredients | Information system | ||||
Product groups | −0.09* | −0.08 | 0.06 | 0.14* | |
Product brands | −0.01 | −0.02 | −0.11 | −0.08 | |
Recommendation production: Base = Commercial food company | Information system | ||||
Insurance company | 0.07 | 0.13* | −0.17** | −0.18** | |
Governmental nutritional center | −0.02 | −0.08 | −0.05 | −0.04 | |
Data handling: Base = Fully anonymous | Information system | ||||
Shared with patient and general practitioner | −0.04 | −0.07 | −0.01 | 0.04 | |
Available to commercial food company | 0.06 | 0.14* | −0.08 | −0.10 | |
Evaluation: Base = No feedback | Information system | ||||
Optional feedback | −0.15** | −0.18** | 0.19** | 0.17** | |
Obligatory feedback | −0.12* | −0.13* | 0.09 | 0.13* | |
Communication: Base = Fitness club | Intermediary | ||||
Through general practitioner | −0.15** | −0.23** | 0.24** | 0.21** | |
Through hospital | −0.10* | −0.18** | 0.17** | 0.11 | |
Delivery: Base = Through e-mail | Intermediary | ||||
Through general practitioner | 0.03 | 0.06 | 0.01 | −0.10 | |
Through fitness club | 0.10* | 0.13* | −0.17** | −0.18** | |
Information sharing: Base = Blood composition | Consumer activity | ||||
DNA/genetic makeup | 0.06 | 0.11* | −0.04 | −0.06 | |
Food consumption habits | −0.04 | −0.13* | 0.06 | 0.08 | |
Implementation: Base = Usual meal | Consumer activity | ||||
Addition to regular meal | 0.00 | 0.01 | −0.04 | −0.02 | |
Separate cooking | 0.08 | −0.04 | −0.06 | −0.05 | |
Model Fit | R2 = 0.58 | R2 = 0.43 | R2 = 0.33 | R2 = 0.30 |