Table 2 Sample Characteristics by Responsiveness to DTC Advertising
Covariate | Prevalence | Proportion responsive to DTC advertising | Multivariate association with responsiveness to DTC advertising (OR, 95% CI) |
|---|---|---|---|
Age | Â | Â | Â |
Less than 65 years | 85.9 | 23.2 | 2.5 (1.5-4.1) |
65 years or older | 14.1 | 37.6 | Â |
Gender | Â | Â | Â |
Male | 36.1 | 22.2 | 1.0 (.7-1.5) |
Female | 63.8 | 27.3 | Â |
Race | Â | Â | Â |
White | 82.6 | 24.5 | .7 (.4-1.0) |
Non-white | 17.4 | 31.1 | Â |
Marital Status | Â | Â | Â |
Married | 57.5 | 25.5 | 1.1 (.7-1.6) |
Single, widowed, divorced, other | 42.1 | 25.0 | Â |
Educational Attainment | Â | Â | Â |
College graduate or higher | 57.8 | 28.9 | .7 (.4-1.0) |
Some college or less | 42.1 | 20.3 | Â |
Annual Income | Â | Â | Â |
Less than $35,000 | 48.6 | 25.8 | 1.2 (.8-1.9) |
$35,000 or more | 51.3 | 24.8 | Â |
Self-reported health | Â | Â | Â |
Excellent | 23.2 | 13.4 | 1.1 (1.0-1.4) |
Very Good | 41.4 | 25.1 | Â |
Good | 22.1 | 32.9 | Â |
Fair | 11.9 | 28.5 | Â |
Poor | 4.4 | 44.1 | Â |
Time since last visit to physician | Â | Â | Â |
Within one month | 59.6 | 27.4 | .9 (.6-1.4) |
More than one month | 40.4 | 22.2 | Â |
Self-reported knowledge about health and medications | Â | Â | Â |
Extremely knowledgeable | 8.8 | 22.1 | 1.0 (.8-1.3) |
Very knowledgeable | 30.0 | 25.5 | Â |
Somewhat knowledgeable | 58.2 | 25.4 | Â |
Not at all | 3.0 | 26.1 | Â |
Like seeing advertisements for prescription drugs | Â | Â | Â |
Strongly agree | 20.4 | 41.6 | 1.4 (1.2-1.6) |
Agree somewhat | 31.0 | 24.4 | Â |
Neither agree or disagree | 20.8 | 20.7 | Â |
Disagree | 10.9 | 18.1 | Â |
Strongly disagree | 16.9 | 15.5 | Â |